About Cheryl Yeoh

Cheryl is the co-founder and chief executive officer of Reclip.It, the best and easiest way for you to discover coupons and online deals that matter to you. Read more about Reclip.It here, which recently launched its private beta in March 2012. At Reclip.It, she drives product and UX. Cheryl currently mentors at The Founder Institute in NYC and Singapore, and is on the Advisory Board of The Lean Startup Machine Weekend.

Prior to Reclip.It, she founded CityPockets in 2010, the very first digital wallet and secondary marketplace for daily deals. CityPockets has been Netted by the Webbys and featured by TechCrunch, CNN, WSJ, Forbes, GigaOm, AllThingsD, Lifehacker, CNET, Mashable, and TheNextWeb.

In the Summer of 2010, Cheryl enlisted her co-founder Jhony, and together they built a prototype of CityPockets in under 2 months, quit their corporate jobs, and participated in LaunchBox Digital‘s Fall 2010 incubator program. She has since raised a seed round of $750K from Great Oaks Venture Capital and other prominent angel investors in New York City and abroad.

Prior to starting CityPockets, Cheryl was a management consultant, although she has always been entrepreneurial. She started her first business at age 8 and ran a profitable company when she was 16 years old. Despite being a “non-bumiputra” citizen in Malaysia of Chinese heritage, she ranked among the top 100 students in Malaysia in her senior year of high school to earn a full scholarship to study Operations Research and Industrial Engineering at Cornell University. She was subsequently offered the Lester B. Knight Jr. Scholarship from Cornell to study her Master’s in Engineering Management. In college, Cheryl founded the Labyrinth Society, raising $250K for the Sept-11 memorial project (read here), had 4 campus jobs at any one point, sparred competitively for 4 years in the Northeast Ivy League Taekwondo Championship (INTCL) with a 2nd Dan black belt, and was inducted into Cornell’s Oldest Senior Honor Society, The Sphinx Head, which was held by The New York Times in 1929 as ”the highest non-scholastic honor within reach of undergraduates.”

In her free time (which she never has anymore), she enjoys traveling, painting, scotch tasting, cooking, dancing, snowboarding and golfing. Cheryl was named the top 25 Women Driving NY Tech and has been interviewed live on Fox News, ABC7, BNET, Untether.tv and Eye and Mind. Read more interviews with Cheryl on the NYDailyNews, Portfolio.com, WeAreNYTech, Betabeat, NYTechBlog, and 10minstrategy. Follow her tweets (@cherylyeoh) and email her at cheryl at citypockets dot com.