About Cheryl


Photo Credit: Ed Garcia at http://www.edcarlogarcia.com/

Cheryl is a resourceful and versatile entrepreneur who looks to create meaningful impact with her products and is also passionate about helping other entrepreneurs.

She co-founded Reclip.It, a personalized shopping list app that helps people save money by matching list items with digital coupons and weekly ads from top retail stores like Walmart, Macy’s, Walgreens, Target, BestBuy, Home Depot, CVS, etc. In 2012, Reclip.It was selected by Instyle Magazine as “Best of the Web” and previously received funding from 500Startups, Great Oaks VC and angel investors in Silicon Valley and NYC. In 2013, the Reclip.It team joined Walmart Labs to continue their work to help tens of millions of people “save more money and live better” by combining advanced personalization technology with big data to develop new, differentiated experiences for the savvy shopper on walmart.com.

Top 44 Female Founders Every Entrepreneur Should Know 2012, Mashable
Top 10 Women in Digital Award 2012, L’Oreal
Top 25 Women Driving NY’s Tech Scene in 2011, Betabeat via NY Observer
♦ Selected as one of 10 Global Women Ambassadors to hike Kilimanjaro on charity fundraiser in March 2013, Ladies Trekking Club

The Founder Institute
Peter Thiel’s 20Under20 Fellowship
The Lean Startup Machine Weekend
♦ Actively taking calls at Clarity.fm (rated 5/5 stars for all 30 calls)

Speaking Engagements: 
♦ Panel Speaker, Glazed Conference on monetizing wearable tech 2013
♦ Panel Speaker, Stanford Summer Class 2013
♦ Fireside Chat Speaker, LSM SF July 2013
♦ Keynote Speaker, 2013 MASA Entrepreneurs Fair in Washington DC
♦ Keynote Speaker, Hekovnik in Slovenia 2012
♦ Panel Speaker, AMC Magazine Media Conference in SF 2012
♦ Harvard IBC Conference 2012
Daily Deal Summit NYC 2012
Global Daily Deal Summit in London 2012
The Xconomy Forum: The Power of Pivot 2012
AWIB 2012
Street Fight Summit 2011
♦ Daily Deal Summit SF 2011
♦ INSEAD Digital and Social Marketing 2011
♦ Live segments on Fox NewsABC7BNET

Follow her tweets (@cherylyeoh) and email her at cheryl at reclipit dot com.


Prior to Reclip.It, she co-founded CityPockets with Jhony in 2010, the very first digital wallet and secondary marketplace for daily deals. CityPockets has been Netted by the Webbys and featured by TechCrunch, CNN, WSJ, ForbesGigaOm, AllThingsD, Lifehacker, CNETMashable, and TheNextWeb.

Prior to starting CityPockets, Cheryl was a management consultant. She started her first business at age 8 and ran a profitable company when she was 16 years old. Despite being a “non-bumiputra” citizen in Malaysia of Chinese heritage, she ranked among the top 100 students in Malaysia in her senior year of high school to earn a full scholarship to study Operations Research and Industrial Engineering at Cornell University. She was subsequently offered the Lester B. Knight Jr. Scholarship from Cornell to study her Master’s in Engineering Management. In college, Cheryl founded the Labyrinth Society, raising $250K for the Sept-11 memorial project (read here), had 4 campus jobs at any one point, sparred competitively for 4 years in the Northeast Ivy League Taekwondo Championship (INTCL) with a 2nd Dan black belt, and was inducted into Cornell’s Oldest Senior Honor Society, The Sphinx Head, which was held by The New York Times in 1929 as “the highest non-scholastic honor within reach of undergraduates.”

Read more interviews with Cheryl on the FastCompany, XconomyTheStoryExchange, Immigrant Exodus, HowtoWriteaBusinessPlan, SuccessStories, Cornell ORIENYDailyNews, Portfolio.com, Manhattan MagazineWeAreNYTech, BetabeatNYTechBlog, and 10minstrategy. In her free time, she enjoys rock climbing, hip-hop dancing, golfing, learning how to play the drums/guitar, traveling, painting, scotch tasting, cooking, and snowboarding. She is also passionate about wearable tech, quantified self and relationship psychology.

11 Responses to “About Cheryl”

  1. Daniel

    Hey u !

    Wow ! your amazing ! cant tell you how much ive enjoyed reading your stuff, and been smiling and laughing throughout ! seriously amazing couple of years youve had !
    ( notice you leave Squash out of your interests these days..? hope that wasnt anything to do with the beasting I gave you? > : )


    Would love to catch up with you some time….Keep up the great work…. My very best wishes…


  2. Cheryl

    Hey you!

    OMG it’s been ages! How is London treating you? Aw, thanks for such nice words & glad you enjoy reading the blog 🙂 Definitely let me know when you’re in NYC next – we should go to Basta Pasta again for a reunion! And play some squash of course. I’m still very much in love with the sport – just no trusty partner like you to play with… come back!!

    Stay in touch Daniel,

  3. Aaron Teng

    Stumbled across you thanks to your tech background and your surname (cause I thought its def Malaysian)! Always admire people going off the country (sadly) doing great things. Followed you on Twitter 🙂

    Fellow Malaysian.

  4. Build a minimum viable product, then test it at a coffee shop | Bulletin

    […] Cheryl Yeoh is a co-founder and CEO during CityPockets, a digital wallet and delegate marketplace for daily deals. Her New York City formed startup allows users to automagically import all their daily bargain vouchers from several bargain sites so they can keep lane of them in one spot.  They can also sell them if they can’t use a document before they expire. […]

  5. ai

    Hey Cheryl,

    Read your blog and it struck a cord with me. Really appreciate you sharing your thoughts, passion, and strength in all that you do. I wish you all the best and hope to be able to have the opportunity and privilege to meet up with you on your journey someday.

  6. Sugar & Spice

    Hi Cheryl. I have been following your blog and enjoyed your write-ups tremendously. Are you planning to return to Malaysia for good as you would definitely contribute much to our country.


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