breadcrumbs: a series of connected events

Groceries / Food

** For Instant Groceries in the Bay Area **

I found out about Instacart around the same time I discovered GetGoing, through their TechCrunch launch in August 2012. Being in the coupon / grocery industry, this obviously intrigued me, so I signed up for it. I didn’t really start using it until November or December (when I finally found a place to stay in San Francisco that wasn’t a couch) and have been a pretty frequent user ever since, ordering at least once every 1-2 weeks.

For me, the feature I like best is the 1-3 hour delivery (they are literally instant!). Even if I ordered on Amazon or Soap or Vine, it will take at least 1 day for the items to get to me. Granted, you pay a bit of a higher price for the groceries than buying online, it’s still worth it if you’ve decided to cook up a last minute dinner (which I did over Christmas eve), or if you just realized that you’re running out of toilet paper and dishwashing liquid and you don’t want to haul it all the way home. Here’s a screenshot of some of the stuff I’ve previously ordered from Instacart.  


One of the coolest thing they’ve done in 2013 is to add Trader Joes to the list of vendors they shop from! I love Trader Joes! Although Safeway is just around the corner from my apartment. Another caveat is that they’re only available in San Francisco, Mountain View & Palo Alto at the moment. I’m hoping that they’ll find a way to scale profitably across the US, especially to NYC where this service would be pretty useful (I used to use Fresh Direct once in a while in NYC but still found it inconvenient to schedule ahead of time). And then eventually, allow users to add coupons to save money! Anyway, give it a shot here… use my coupon code: CYEOH to get a $10 credit on groceries (yes, $10 to spend on groceries – that’s basically free money) or click on this link to sign up.

Sign Up


** For Organic & Farm Fresh Groceries in the Bay Area **

Farm Fresh To You

I signed up for my first box of “Farm Fresh To You” and have since increased my order size and frequency. Every other week, I look forward to receiving my new box of organic, farm fresh vegetables and fruits, and I just can’t wait to cook them! Varies from $25/box to $85/box, depending on how much you wish to consume. You can also select “all fruits,” “all veggies,” “mixed,” “no cooking” options, and edit the type of produce you want to exclude from your box for each delivery. I got the “Regular Mixed” for $31.50 once every two weeks and find that that’s the right cadence for me (see photos of my cooking below).

farm fresh
My First Delivery of Farm Fresh Veggies & Fruits
cooking at home

Aside from being really confident that you’re consuming the freshest and most sustainable ingredients, I really like the fact that the owner, Thaddeus takes the time to write a very personal letter that accompanies each box, letting their customers know what’s in season right now (leeks, fennels, kales, chards), their current farming challenges (storms flooding the fields, weather too cold & wet), and what they’re planting now to harvest in Summer time (tomatoes, melons). At the back of the letter, he includes some recipes that pairs up with what’s being delivered. Again, I love this because it encourages me to try new recipes and I have no excuses when I have the ingredients right in front of me!

Anyway, if you’re interested in subscribing to this wonderful box, please click on the banner below (or go to this URL: and sign up using the promo code 6164 and share my first & last name: Cheryl Yeoh to get $10 off your first order. Or you can click here to get a printable couponEnjoy your boxes!!

Farm Fresh


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